During BMW Group's annual conference on March 14, the company revealed its optimistic outlook on sales growth for 2025, especially in the electric vehicle (EV) sector. BMW emphasized its commitment to a diversified strategy encompassing internal combustion engine (ICE), hybrid, and fuel cell vehicles alongside battery-electric vehicles (BEVs). The Chairman of the Board of Management, Oliver Zipse, highlighted the success of BMW's BEVs, stating a significant increase in sales by more than 13% in 2024. The company plans to focus on e-mobility in the coming year, with a target of surpassing three million electrified vehicles and 1.5 million BEVs sold since the launch of BMW i3 and BMW i8. Moreover, BMW showcased its expanding BEV lineup, offering over 15 BEVs across all its brands. The company's success in the EV market was underscored by the high demand for its vehicles with highly efficient combustion engines and the increasing popularity of its MINI BEVs, which saw a 24% year-on-year sales growth. BMW also teased the upcoming production of the iX3 at its BEV-only manufacturing facility in Debrecen, Hungary. Aside from its EV pursuits, BMW announced plans for a hydrogen fuel cell passenger car slated for production in 2028, positioning itself as a pioneer in this domain. The company aims to deploy an 800-volt battery system with round cells to enhance energy density, charging speed, and range. Additionally, BMW is implementing new technology like 'smart eFuses' and an integrated system named 'Heart of Joy' to improve energy efficiency and reduce costs. As BMW, Toyota, and other automakers intensify their competition in the European EV market, the article suggests that the race for EV sales dominance will continue to escalate. Notably, BMW's strategic move into hydrogen fuel cells aligns with its long-term vision for sustainable mobility and innovation in the automotive sector.