The global green ammonia market is projected to experience substantial growth, with an estimated increase of USD 3.21 billion from 2024 to 2028, reflecting a remarkable CAGR of 113.07%. This growth trajectory is attributed to the market's focus on carbon neutrality and the reduction of ecological footprints, leading to the adoption of green ammonia as an emission-free alternative in various industries. Green ammonia serves as a hydrogen carrier and energy storage solution, offering a sustainable replacement for conventional fuels like natural gas. Its applications in transportation, maritime operations, and industrial processes are expanding, aiding decarbonisation efforts. Key to the development of green ammonia is electrolyser technology, particularly alkaline water electrolysis (AWE), which facilitates the production of this clean energy source. Not only is green ammonia used in power generation, agriculture, and eco-friendly fertilizers, but it also plays a crucial role in reducing greenhouse gas emissions and environmental impacts. The market's growth is further catalyzed by increasing research and development activities, exemplified by initiatives like the EU's Energy Technology Development and Demonstration Program. Major investments from global entities, such as Carlyle, GIC, and ACME Group, underscore the industry's momentum towards sustainable ammonia production, with plans for significant investments in green ammonia projects and pipelines. However, challenges persist in the journey to decarbonize ammonia production, primarily stemming from emissions related to electrolyser technology. Despite these obstacles, the green ammonia market presents a promising solution for industries seeking to transition to cleaner energy sources, offering a valuable commodity chemical that aligns with environmental regulations and sustainability goals.