The article discusses how hydrogen is becoming a crucial player in the clean energy transition, with China leading in adoption and infrastructure. Dr Tom Mason, CEO of Bramble Energy in Crawley, sheds light on how UK businesses can capitalize on China's hydrogen model to drive innovation. UK entrepreneurs are advised to consider hydrogen as a practical alternative in logistics and transport, emphasizing the need for centralised refuelling infrastructure. Bramble Energy's approach to scaling affordable fuel cells involves leveraging existing PCB supply chains for cost efficiency. Despite policy challenges, startups are encouraged to focus on effective hydrogen solutions and innovate in sectors where hydrogen is not yet viable. While hydrogen alone won't make the UK a clean energy leader, neglecting it poses a risk to the country's competitiveness. The article highlights the untapped potential for hydrogen in remote operations and temporary clean power applications, urging entrepreneurs to target niche markets where hydrogen offers distinct advantages.