In the UK, road haulage plays a significant role in transportation emissions, with the government targeting a transition to alternative fuels (AF) for a greener future. While progress has been made in the car and light commercial vehicle sector, the shift to AF for heavy goods vehicles (HGVs) presents unique challenges. The UK government's commitment to phasing out non-zero emission HGVs by 2035 underscores the importance of this transition. Despite battery electric vehicles (BEVs) being a popular choice, challenges such as limited range and infrastructure readiness persist. Biofuels and hydrogen are also viable alternatives, with hydrogen fuel cells offering longer ranges and quick refueling. However, the limited availability of hydrogen refueling stations poses a barrier to widespread adoption. Solutions like improving charging infrastructure and exploring battery standardization aim to address these challenges. Specialized financiers are crucial for facilitating the transition to AF, with financial models like 'as-a-Service' offering sustainable investment options. Overall, a clear roadmap and strategic investments are essential for a successful transition to AF in UK road haulage.