Toyota's presence at Fieldays in New Zealand this year is distinguished by the use of a Toyota Hydrogen generator that provides clean energy to their stand. The generator, developed in collaboration with a European technology company, operates similarly to the fuel cell technology in the hydrogen-powered Toyota Mirai car. Toyota NZ aims to promote a 'hydrogen society' in New Zealand to enhance business resilience. The hydrogen initiatives include a private car share program with the Toyota Mirai, providing fuel cells for Team New Zealand's America's Cup chase boats, and deploying hydrogen generators. This move towards hydrogen technology aligns with Japan's support for such innovation. The collaboration with Generator rental services enables Toyota NZ to supply hydrogen generators for hire, potentially serving as backup generators in critical facilities like hospitals. The quiet operation and environmental benefits of the hydrogen generator make it a favorable choice over traditional diesel generators for events like Fieldays, contributing to a reduction in CO2 emissions. Toyota NZ's focus on innovation and supporting the development of a hydrogen society in New Zealand underlines the commitment to sustainability and technological advancement.