Vueling, a leading European low-cost carrier, recently revealed the winners of its NextGen Aviation Challenge, a competition aimed at fostering innovation in the fields of sustainability and customer experience. The event, held during the Mobile World Congress in Barcelona, saw PulpaTronics and Asteroid Technologies emerge victorious for their groundbreaking solutions. PulpaTronics impressed the judges with recyclable RFID baggage tags that use biodegradable inks, enhancing traceability and reducing environmental impact. On the other hand, Asteroid Technologies showcased their 'Háblalo' application, designed to facilitate communication for individuals with disabilities or language barriers, thereby enhancing customer engagement in airports and during flights. With over 80 start-ups participating in the challenge, the competition was fierce. Apart from the winners, other notable finalists included Aerosens, proposing low-energy Bluetooth labels for in-cabin processes; Hydros Power, exploring hydrogen fuel cell usage for decarbonization; Mitiga Solutions, suggesting AI for measuring aerosol absorption in aircraft engines; and Vaive Technologies, focusing on autonomous electric vehicles with AI for transportation efficiency. On the customer experience front, companies like Causal Foundry, Oxide AI, LowKeyMoves, and PXCom presented innovative AI-driven solutions. Vueling's commitment to embracing these cutting-edge solutions reflects a broader industry trend towards sustainable and customer-centric practices. By planning to integrate the winning ideas into its future operations, Vueling sets a benchmark for other airlines to follow in driving positive change within the aviation sector.