Wrightbus, a clean transport pioneer based in Ballymena, Northern Ireland, has appointed David Porter, a seasoned industry professional, as its new Head of Coach Sales to lead the development of a long-range hydrogen coach. With over three decades of experience in the coach industry, including roles at Volvo and Van Hool, Porter brings a wealth of technical expertise and customer-focused design direction to Wrightbus. The company's plans to introduce the hydrogen coach in 2026 have been further solidified with the unveiling of a 300kw demonstrator at the Cenex Expo, showcasing a 1,000km range comparable to traditional diesel-fuelled coaches. This milestone has sparked enthusiasm within the industry for the potential of hydrogen-powered vehicles. CEO Jean-Marc Gales highlighted the technical challenges of designing a hydrogen coach with essential features like luggage space, seating capacity, disability access, and the integration of hydrogen technology. Porter's key responsibilities include collaborating with operators to ensure that the final product meets customer operational needs while addressing sustainability concerns and enhancing green credentials. This customer-centric approach aligns with the industry's shift towards zero-emission options and reflects a concerted effort by larger operators to prioritize environmental sustainability. The company's commitment to innovation and eco-friendly solutions, as well as Porter's leadership in driving the development of the hydrogen coach, signifies a significant step towards a more sustainable future in the coach industry.