The North East Chamber of Commerce, in collaboration with Womble Bond Dickinson and Teesside University, has released a report highlighting the region's potential in the emerging hydrogen technologies market. The report states that the North East could significantly benefit if the UK secures a 10% stake in the hydrogen technology market by 2050, which is estimated to be worth £46 billion. Despite this promising outlook, several challenges need to be overcome, including the lack of transport and storage infrastructure, skills shortages, and community suspicions about hydrogen developments. The report showcases industry examples like GeoPura and Lhyfe to illustrate the growth potential in the region's hydrogen sector. For instance, the French hydrogen company Lhyfe has established itself in the North East, with plans to build a production plant on the site of the former Neptune Bank Power Station. Additionally, projects by energy giant bp, such as the HyGreen Teesside plant, are set to contribute significantly to the UK government's hydrogen targets. Experts emphasize the strategic importance of hydrogen in the North East, noting the region's key infrastructure, industrial expertise, and commitment to sustainability. They stress the need for collaboration, government support, and education to unlock further potential in the hydrogen economy. The report also underlines the significant economic growth and job creation opportunities that can result from harnessing hydrogen technologies in the region, positioning the North East as a key player in the UK's energy transition towards net zero goals.