Founded in 2007 by Hugo Spowers, Riversimple aims to revolutionize the automotive industry by prioritizing sustainability. The company, based in Llandrindod Wells, is dedicated to making driving as environmentally friendly as possible. In a recent interview, Spowers reiterated Riversimple's commitment to hydrogen as the preferred alternative fuel, emphasizing its importance in achieving international climate targets. He believes that while battery-powered vehicles are significant, they alone cannot address the challenge of replacing the majority of the world's cars with zero-emission options. The impending ban on petrol and diesel vehicles in the UK by 2035 has accelerated the shift towards electric and hybrid vehicles, but Riversimple continues to focus on hydrogen technology. Spowers underlines that hydrogen fuel cell cars and hydrogen combustion vehicles offer viable solutions for the future, complementing the role of batteries. By highlighting the need for both technologies in the transition to a greener automotive sector, Riversimple's approach underscores the importance of diverse energy solutions for a sustainable future.