Toyota Offers Massive Discounts on 2023 Mirai Amid Hydrogen Refilling Station Closure
Key Ideas
  • Toyota is offering significant discounts on the 2023 Mirai to clear inventory, with savings totaling up to $40,000 on the top trim model.
  • The promotion includes a $15,000 hydrogen fuel refilling card, reducing the price of the Mirai Limited to around $13,000 before taxes and fees.
  • The closure of Shell's hydrogen refilling stations in California has impacted Mirai and Hyundai Nexo sales, with a drastic decrease in the number of units sold in 2023.
  • Hyundai's Nexo sales have also been affected, with a significant drop in the number of units sold in the first half of 2023 compared to previous years.
Earlier this year, Toyota offered substantial deals on the 2023 Mirai fuel cell electric vehicle in California. Following a price increase on the 2024 Mirai and the closure of Shell's hydrogen refilling stations in the state, Toyota introduced a promotion with $40,000 in APR Subvention Cash for the top trim 2023 Mirai Limited, bringing its price to under $30,000. Additionally, buyers would receive a hydrogen fuel refilling card worth $15,000 valid for six years, along with a 0% APR financing offer from Toyota Financial Services, resulting in a potential purchase price of $13,000 before taxes. The discounted offer also extends to the 2024 Mirai, with up to $33,000 off the Limited trim and $25,000 off the base XLE trim, combined with the $15,000 fuel card and 0% financing for 72 months. Despite these deals, sales of the Mirai have been impacted by the closure of Shell's hydrogen refilling stations in California, leading to a significant decrease in units sold compared to previous years. Similarly, Hyundai Nexo sales have also seen a decline, highlighting the challenges faced by fuel cell electric vehicles in the absence of adequate refilling infrastructure in the region.
ADVANCEH2

Our vision is to be the world's leading online platform for advancing the use of hydrogen as a critical piece needed to deliver net-zero initiatives and the promise of a clean H2 energy future.

© 2024 AdvanceH2, LLC. All rights reserved.