The Australian start-up Endua, based in Brisbane, is advocating for greater industry support for hydrogen as a clean fuel source, citing misconceptions hindering its utilization. The company recently exhibited its hydrogen generation and storage technology at Archerfield Airport, showcasing innovative solutions to overcome barriers in the industry. Endua's CEO, Paul Sernia, emphasized the accessibility and potential of hydrogen, aiming to dispel myths around its transportation and costs. The demonstration featured an electrolyser for on-site hydrogen generation and a power bank storage solution, demonstrating a 'plug-and-play' system that can be rapidly deployed. Sernia believes that producing hydrogen at the point of use can alleviate transportation challenges and promote adoption in various sectors like aviation, heavy vehicle transport, and remote infrastructure. Endua's initiative aligns with the broader discourse on Australia's energy future, with a focus on renewable energy sources like hydrogen. The company's technology is positioned to facilitate sustainable aviation and cleaner transport options, contributing to a greener industry landscape. The positive reception at Archerfield Airport indicates a growing interest in hydrogen's potential applications and economic benefits. Additionally, the CSIRO's report underscores the significant economic opportunities tied to hydrogen technology, projecting substantial revenue generation and job creation by 2050. The findings highlight the transformative impact of hydrogen in Australia's energy sector, paving the way for a more sustainable and innovative future.