BMW iX5 Hydrogen: Artistic Fusion at Art Basel 2024
Key Ideas
  • Renowned artist Es Devlin collaborates with BMW to create a series of multimedia installations for Art Basel 2024, inspired by the potential of hydrogen as an energy source for electric vehicles.
  • The installations, including 'Surfacing' and 'Surfacing II', explore the fluid boundaries between art, technology, and human progress, incorporating light, music, water, and painted televisions.
  • Devlin's artworks on the BMW iX5 Hydrogen car exterior include imagery from childhood inspirations like The Great Wave off Kanagawa, creating an eclectic fusion of cultural references.
  • Passengers inside the car can listen to conversations between Devlin and engineers discussing the incredible potential of hydrogen, highlighting the collaboration between technology and human experience.
Renowned artist Es Devlin is partnering with BMW to create a series of multimedia installations for Art Basel 2024, focusing on the theme of 'BMW iX5 Hydrogen: SURFACING.' Devlin's collaboration with BMW has been a result of a long-standing discussion since 2017, aiming to merge her artistic inquiries with the technological advancements of BMW, particularly in the realm of hydrogen energy for electric vehicles. The installations will debut at Art Basel 2024, showcasing a blend of sound, music, and light inspired by Devlin's interactions with BMW engineers. Devlin's works, 'Surfacing' and 'Surfacing II,' delve into the convergence of art, science, and progress, offering a unique perspective on human innovation. The BMW iX5 Hydrogen car features artistic designs on its exterior, paying homage to cultural influences from Devlin's childhood, such as The Great Wave off Kanagawa. Inside the car, passengers can engage in conversations between Devlin and engineers, shedding light on the remarkable potential of hydrogen as an energy source. This collaboration exemplifies the fusion of technology and art, creating an immersive and thought-provoking experience for viewers at Art Basel 2024.
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