During the 2024 World Rally Championship at Toyota Stadium in Aichi Prefecture, Japan, Hyundai Motor Group's executive chair, Euisun Chung, hinted at a potential collaboration with Toyota Motor Corp. in the area of hydrogen-powered mobility. Chung mentioned ongoing discussions and efforts to collaborate well in the realm of hydrogen. This development follows a meeting between Chung and Toyota's Chairman Akio Toyoda, where the possibility of hydrogen cooperation was publicly acknowledged for the first time. Hyundai, a pioneer in hydrogen vehicles since 1998, currently offers the Nexo hydrogen FCEV and recently unveiled the Initium concept model. The discussions for collaboration between Hyundai and Toyota emerged after their initial meeting at a racing event in South Korea. Notably, Hyundai's Nexo competes with Toyota's Mirai FCEV in the global market. The recent victory of Hyundai team driver Thierry Neuville in the WRC drivers' championship was highlighted by Chung, emphasizing the motivation it provides for continuous research and development in the automotive sector. The news hints at a positive sentiment towards hydrogen collaboration between Hyundai and Toyota, potentially leading to innovative advancements in the hydrogen mobility market.