At the 2024 Art Basel, BMW revealed a visually stunning iX5 Hydrogen featuring a unique color scheme designed by renowned artist Es Devlin. The vehicle, surrounded by art enthusiasts, showcased Devlin's collage painting, capturing the blend of innovation and art. Thirty hydrogen-powered vehicles were utilized for VIP transportation, demonstrating the viability of hydrogen as a fuel source. The artistic wrap of the iX5 was inspired by Devlin's childhood memories, incorporating elements from artworks and literature. This collaboration marked a long-awaited partnership between BMW and Devlin, symbolizing the intersection of creativity and technology. The project, named "Surfacing", integrated sound, music, and light to explore the fluid boundaries of water, inspired by Devlin's interactions with BMW's hydrogen technology. BMW's Head of Hydrogen Vehicles, Michael Rath, emphasized the company's focus on hydrogen as an alternative drivetrain, particularly suitable for long-distance travel. Despite challenges like infrastructure, BMW's hydrogen efforts are progressing, with plans to introduce a production series hydrogen vehicle by 2030. The EU's adoption of the Hydrogen and Decarbonized Gas Market Package further supports this transition, with subsidies granted for renewable hydrogen projects. Looking ahead, BMW aims to enhance the density of hydrogen storage and power output in fuel cells. Rath mentioned the possibility of offering hydrogen-powered smaller BMW models in the future. The unveiling at Art Basel marked a significant step for BMW and Devlin, showcasing the potential of hydrogen technology in the automotive industry and beyond.