Toyota Motor Europe NV/SA is a significant player in the automotive industry, overseeing the sales and marketing of Toyota, GR, and Lexus vehicles in Europe. With a strong commitment to sustainability, TME is focused on achieving carbon neutrality in its operations. The company has a robust presence in Europe with multiple manufacturing plants and a wide network of marketing and sales outlets. Toyota's vision of 'Mobility for All' drives its efforts towards creating safer, more connected, and sustainable mobility solutions. TME's initiatives include launching the KINTO mobility brand, expanding fuel cell technology applications, and offering electrified powertrains to customers. Hydrogen is a key focus for Toyota, with the company integrating fuel cell technology into various vehicles and applications for business customers and OEMs. TME's investment in hydrogen includes producing compact fuel cell modules and working towards establishing 700bar as the standard for fuel cell electric vehicles. Overall, Toyota's approach to sustainable mobility in Europe showcases a positive sentiment towards hydrogen and innovation in the automotive sector.