Australia is positioning itself to become a global leader in the green hydrogen economy by harnessing its abundant renewable energy resources and proximity to energy-demanding markets. Green hydrogen, produced using renewable energy, is seen as a key driver for the nation's transition to a low-carbon future. Dr. Daniel Schepis, a senior lecturer in Marketing, emphasizes the transformative potential of green hydrogen for economic growth, energy security, and sustainability. While the sector holds promise for sectors like steelmaking, shipping, and aviation, challenges such as demand uncertainties, production costs, and water resource concerns exist. Establishing a regulatory framework, securing investments, and fostering global partnerships are essential for the industry's growth. Research collaboration between UWA, Monash University, and the Woodside Monash Energy Partnership is focusing on analyzing business perspectives and stakeholder interviews to advance Australia's green hydrogen vision. Scaling up projects, developing hydrogen hubs, and navigating complex government support decisions are highlighted as crucial steps. Dr. Schepis believes that green hydrogen presents Australia with an opportunity to align economic ambitions with environmental responsibilities, positioning the country as a global hub for green hydrogen with significant economic and environmental benefits.