Chief Technology Officers (CTOs) of Ceres and Johnson Matthey have expressed that sustainable aviation fuels (SAFs) and chemicals production will play a crucial role in accelerating the adoption of clean hydrogen amidst broader delays in market development. The executives, Caroline Hargrove from Ceres and Liz Rowsell from JM, acknowledged the challenges encountered by the hydrogen sector, including project cancellations, uncertainties in applications, and postponed final investment decisions (FIDs). Despite these obstacles, both CTOs remain positive about the industry's outlook, noting the emergence of promising growth opportunities. They emphasize the importance of focusing on achievable advancements and seizing the low-hanging fruit within the sector. This proactive approach is seen as essential for driving progress in hydrogen adoption and overcoming the current hurdles faced by the industry. The comments highlight the optimism and determination of key industry players to navigate through challenges and foster the integration of clean hydrogen technologies in the aviation and chemical sectors.