The article discusses Accenture's collaboration with the Global Business Travel Association Foundation in benchmarking companies' sustainability policies and actions in the Sustainability Acceleration Challenge. Jesko-Philipp Neuenburg, Accenture's global travel and aviation sustainability lead, shares insights on current sustainability efforts in corporate travel. Key practices identified include leveraging 'sustainability levers' such as virtual meetings, shifting short flights to rail, and using an aviation carbon calculator to identify lower-emission flight options. These practices aim to reduce the carbon footprint of corporate travel while remaining cost-effective. Neuenburg emphasizes the importance of transparency in influencing individual traveler decisions over carbon pricing. He notes the shift in employee expectations towards sustainable travel policies, with a particular focus on the younger generation pushing for environmental responsibility. The discussion also touches on the regulatory landscape, comparing European and U.S. approaches. Neuenburg points out the regulatory pressures and reputational risks associated with companies not adopting sustainable practices. He highlights the U.S.'s success in sustainable aviation fuel production, attributed to its incentive-based approach. Overall, the article stresses the evolving nature of sustainability efforts in corporate travel and the need for companies to align with societal expectations, regulatory requirements, and environmental goals.