The maritime industry is poised for a significant shift towards hydrogen as a sustainable fuel source, driven by a combination of regulatory requirements, market demands, and technological advancements. Vessel owners are increasingly looking towards green hydrogen as a viable option for the next generation of emissions-free ships and coastal assets. The upcoming Maritime Hybrid, Electric & Hydrogen Fuel Cell Conference 2024 in Bergen, Norway, will play a crucial role in highlighting market drivers, fuel-cell solutions, and business cases for hydrogen-fuelled vessels. Experts at the conference will delve into topics such as aligning business objectives with sustainability, securing funding for hydrogen-powered ships, and the crucial need to scale up green hydrogen production. Notable industry figures will present insights on developments in the fuel-cell market, hydrogen production advancements, and the evolving regulatory landscape that favors investment in fuel cell-powered vessels. The event will also shed light on financial aspects, with discussions on the financial landscape in the green transition, alternative financing options, and the increasing interest in green and sustainable finance. Furthermore, the conference will provide updates on the latest regulations and funding opportunities from the European Union, emphasizing financial sources for clean-hydrogen partnerships and demonstration projects. Overall, the article underscores a positive sentiment towards hydrogen's role in maritime innovation and the collective efforts towards a more sustainable and environmentally friendly maritime industry.