European shipowners, in collaboration with fuel producers, have launched the Clean Maritime Fuels Platform to address the challenges of decarbonizing the shipping sector. The platform, which includes representatives from various industry organizations, aims to improve communication and cooperation between shipowners and fuel producers. Clean maritime fuels are highlighted as a crucial element in achieving decarbonization goals, with the platform focusing on policy-making to support their production and uptake. The initiative comes in light of the EU's Fit for 55 package and the transition to a net-zero economy by 2050. Challenges such as the high cost of producing clean fuels, infrastructure gaps, and differences in energy density compared to fossil fuels are key areas of discussion. The platform will work towards making clean fuels more affordable and available in sufficient quantities to meet the industry's decarbonization targets. The overall sentiment of the article is positive, with stakeholders emphasizing the importance of collaboration and innovation to drive the adoption of clean maritime fuels in Europe.