The conference held at the London headquarters of Willis Towers Watson focused on the urgent need for decarbonisation and innovation in the maritime shipping industry. Industry leaders highlighted the collective action required to address challenges facing bulk shipping, emphasizing the global imperative of decarbonisation and innovation. Governance issues, market dynamics, and the economic impacts of environmental regulations were discussed, with a call for a cohesive approach across the value chain. Transitioning to alternative fuels like biofuels, methanol, and exploring options such as ammonia and hydrogen were presented as crucial steps towards achieving meaningful progress. Technological advancements, safety protocols, cybersecurity measures, and crew training were identified as pivotal elements for the industry's sustainable future. The consensus at the conference was on the significance of wind propulsion as a cornerstone of sustainable maritime operations, emphasizing its role beyond being just a stopgap solution. The event underscored the interconnected nature of decarbonisation, digitalisation, and governance, highlighting the need for a shared understanding of what 'good' looks like in shaping the future of the industry.