The European bus market is undergoing a transformation towards cleaner and greener technologies to address increasing public transportation demand and stringent emission regulations. Electric and fuel cell buses are emerging as key solutions to reduce greenhouse gas emissions and enhance air quality in urban areas. Advancements in battery technology and hydrogen fuel cell systems are facilitating this transition by offering low-emission powertrains that align with the sustainability goals of cities and bus operators. European governments are playing a pivotal role by incentivizing zero-emission buses through subsidies, implementing low-emission zones, and setting ambitious climate targets. The strategic profiling report delves into the detailed profiles and approaches of major European bus OEMs such as MAN, Scania, Volvo Buses, Iveco Bus, Daimler Buses, Solaris Bus & Coach, VDL Bus & Coach, Caetano, Rampini, and Alexander Dennis Limited (ADL). It identifies the focus of each OEM on electrification, technology integration, and sustainability to meet the evolving market demands. The study also presents key metrics, forecasts, and powertrain comparisons, offering insights into the competitive landscape of the European bus industry. Notable growth opportunities highlighted in the report include the transition towards low- and zero-emission transportation, the identification of emerging opportunities for fuel cell buses in specific use cases, and the expansion of revenue opportunities across the bus value chain. By embracing clean technologies and aligning with government initiatives, European bus OEMs are driving the industry towards a more sustainable and environmentally friendly future.