Euro Bus Expo 2024 in Birmingham, UK showcased notable developments in the bus industry with limited product innovations but strategic shifts. The expo saw the debut of VDL Van Hool brand, Karsan's entry into the UK market, and Mellor's reset under new ownership focusing on domestic van conversions and future hydrogen combustion engine buses. Alexander Dennis expanded its zero-emission range, while Yutong, Scania, and Temsa strengthened their presence. Irizar announced a new HQ in the UK, attributing its success in the market to its best year in 2024. The industry is gearing up for new launches and investments, with a positive outlook on market growth and technological advancements.