Last September, GM and Hyundai signed a Memorandum of Understanding indicating their cooperation in the electric commercial vehicle sector. It is reported that as part of this collaboration, Hyundai's electric commercial vehicles might be introduced in the US market under a new brand. During discussions with analysts, Hyundai's Chief Financial Officer Lee Seung-cho mentioned the possibility of GM selling Hyundai's electric commercial vehicles in the US under a separate brand, potentially utilizing Hyundai's scalable ST1 platform. The partnership may also involve supplying larger vehicles like fuel cell and battery buses. Hyundai's hydrogen-powered Xcient truck, touted as the world's first mass-produced heavy-duty hydrogen-electric truck, is also on the table for consideration in this collaboration. Reuters reported that the finalization of partnership details between Hyundai and GM is expected by the end of March, with negotiations encompassing passenger vehicles and parts procurement. Despite potential challenges in 2025 due to political uncertainties in South Korea and the US, including tariff issues and varying support for electric vehicles, the collaboration aims to reinforce both companies' market positions and enhance their offerings in the electric commercial vehicle segment.