Hyundai's Heartfelt Campaign for Firefighters' Well-being
Key Ideas
  • Hyundai Motor Group launches a moving campaign 'Four-Six, Four-Seven' showcasing hydrogen electric buses supporting firefighters' recovery.
  • The campaign includes the donation of eight hydrogen electric buses to regions in South Korea with plans for two more this year and additional support for the National Fire Service Hospital.
  • The video features real firefighters and emphasizes the importance of safety and rest in the demanding profession, highlighting the unique features of the hydrogen electric buses.
  • The global version of the campaign 'Got Your Back' will feature Peter Lee, a Korean-American firefighter, as the narrator, showing Hyundai's international reach and commitment.
Hyundai Motor Group has launched a touching campaign video titled 'Four-Six, Four-Seven,' focusing on hydrogen electric buses designed to provide recovery spaces for firefighters. The campaign, a collaboration with the National Fire Agency and Jeju Province, aims to support firefighters' well-being by donating these innovative buses. Hyundai has donated eight buses to various regions and plans to donate two more this year, continuing its efforts to assist firefighters. The narrative of the video, featuring actual firefighters on screen and in voice-overs, portrays the importance of safety and rest in a firefighter's challenging profession. The hydrogen buses, emitting only pure water, offer unique features like air purification systems, decontamination tools, and a conference area for on-site coordination. To add authenticity, Hyundai enlisted a veteran firefighter as the narrator. In addition to the local campaign, Hyundai will release a global version titled 'Got Your Back,' with a Korean-American firefighter as the narrator, showcasing the company's commitment on an international level. This initiative not only highlights Hyundai's innovative approach to support firefighters but also emphasizes the importance of well-being and safety in high-pressure professions.
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