A new publication from The University of Manchester, 'On Hydrogen', offers expert analysis, policy recommendations, and research-led advice on key hydrogen challenges in the UK. Baroness Brown highlights the burst of the hydrogen 'bubble' but stresses the significance of green hydrogen for decarbonization. She urges industry and government cooperation to build confidence in the hydrogen market. The report emphasizes the potential for green hydrogen growth in the UK, suggesting it as a green growth opportunity with the right investments and commitments. Professor Sharmina emphasizes the need to shift from fossil fuels to hydrogen, aligning with the UK's net zero goals. The document calls for policymakers to engage with academic insights to navigate the challenges and opportunities of a hydrogen-powered future in the UK.