At a conference in Nelson Mandela Bay, the acting president of the Nelson Mandela Bay Business Chamber, Kelvin Naidoo, emphasized the need for the city to pivot towards the green hydrogen market to prevent deindustrialization and revitalize the economy. While acknowledging that the city missed the electric vehicles trend, Naidoo believes that transitioning to green hydrogen presents a strategic opportunity for growth. The article underscores the significance of innovation and adaptation to new technologies as a means to maintain industrial competitiveness. By embracing green hydrogen, Nelson Mandela Bay aims to leapfrog onto the emerging market and position itself for sustainable economic development.