Suntory, a renowned drinks company based in Osaka, Japan, has joined forces with the Central Hydrogen and Ammonia Association to drive green energy adoption in the Chūbu region of central Japan. The collaboration involves the development of hydrogen and ammonia supply chains, marking a significant step towards transforming the region's energy landscape. By participating in the 'hydrogen utilisation' study group and leveraging the association's activities, Suntory is actively engaging in advancing sustainable energy solutions. The integration of green hydrogen, a renewable energy source, into Suntory's manufacturing facilities reflects the industry-wide shift towards eco-friendly practices. The initiative aims to establish comprehensive chains for hydrogen and ammonia to support the region's manufacturing industries. Suntory's commitment to reducing greenhouse gas emissions and implementing energy-efficient measures underscores its dedication to environmental stewardship. This endeavor aligns with broader industry trends focused on sustainability and emissions reduction. Additionally, the article highlights Belvedere Vodka's innovative biomass capture facility and the evolving landscape of energy claims in the industry, emphasizing the growing importance of environmental responsibility and transparency in production processes.