The article discusses the strategic partnership between ees Europe, Europe's largest exhibition for batteries and energy storage systems, and HYDROGEN DIALOGUE of NürnbergMesse to promote hydrogen as an essential component of the renewable energy supply chain. Starting in 2026, HYDROGEN DIALOGUE will become a part of The smarter E Europe held in Munich, creating a platform for the exchange of expertise, innovations, and technologies related to hydrogen. This collaboration aims to strengthen Bavaria's position as the leading hydrogen location in Germany and bolster the presence of hydrogen as a topic of the future. The joint efforts include thematic guided tours at trade fairs focusing on hydrogen production and storage, mobility with hydrogen, and a high-profile HYDROGEN DIALOGUE Summit. Organizers believe that the partnership will contribute to a climate-neutral world and promote the successful ramp-up of the hydrogen economy. The article also mentions the green hydrogen projects in Spain and highlights the importance of integrating HYDROGEN DIALOGUE into The smarter E Europe to enhance international competitiveness in the hydrogen industry.