Cemex Ventures has announced a groundbreaking partnership with HiiROC, a British hydrogen company, to deploy hydrogen at an industrial scale at Cemex's Rugby cement plant in the UK. This collaboration aims to revolutionize the construction industry's approach to decarbonisation by utilizing hydrogen as a low-carbon energy source. HiiROC's innovative Thermal Plasma Electrolysis process enables the production of carbon-neutral hydrogen with significantly lower energy consumption compared to traditional methods, while also capturing carbon as a solid byproduct, thereby reducing CO2 emissions. This strategic project aligns with Cemex's long-term goal of reducing carbon emissions in cement production and becoming a net-zero CO2 company by 2050. The partnership signifies Cemex's commitment to fostering innovation and sustainability by collaborating with disruptive startups like HiiROC. By investing in sustainable solutions like hydrogen production, Cemex is poised to lead the industry in adopting cleaner technologies for cement manufacturing, setting a positive example for the construction sector's transition to more environmentally friendly practices.