French producer Lhyfe has highlighted the necessity of long-term subsidies lasting 10-15 years to stimulate the European green hydrogen industry, which currently faces production costs twice as high as grey hydrogen. The company's CEO, Matthieu Guesne, advocates for support mechanisms like feed-in tariffs or contracts for difference (CFDs) to kickstart the market and make projects financially feasible. Lhyfe is focusing on countries such as the UK, the Netherlands, Germany, and France due to their clear targets and support for green hydrogen initiatives, with expectations for Spain and Italy to adopt similar measures. Guesne mentions that major economies like China, the US, and Japan are implementing supporting mechanisms to drive the industry forward, drawing parallels to the growth of the solar and wind sectors. Despite challenges, Lhyfe is actively developing 10 GW of green hydrogen electrolyser capacity, with plans to build around 3 GW by 2030. The European Union's target of producing 10m tonnes of green hydrogen by 2030 aligns with its emission reduction goals and efforts to decrease reliance on imported natural gas. However, challenges such as complex financial incentives for renewable hydrogen have been raised by French utility Engie, indicating the need for clearer and more straightforward support to attract investments in the sector.