GenCell, an Israeli clean energy startup based in Petah Tikva, has secured a $4.9 million deal to provide backup power to a major European telecoms company. The company utilizes an innovative method to produce clean hydrogen gas from liquid ammonia, which is then converted into electricity stored in fuel cells for uninterrupted power supply during outages. This agreement includes system supply and maintenance services for at least six years, with installations planned across Europe by 2025. GenCell's CEO, Rami Reshef, highlighted the importance of offering green and reliable energy solutions to address the challenges faced by Europe and the world. The company's success in winning this tender reflects its commitment to providing top-notch services to global telecom providers. Founded in 2011, GenCell has offices in New York and Germany, showcasing its global presence and potential for further expansion in the clean energy sector.