In a groundbreaking move towards sustainability, Kellogg's factory in the UK has completed a first-of-its-kind hydrogen demonstration, making history as the first food manufacturer in the country to utilize hydrogen in cereal production. The three-week demonstration, supported by the HyNet Industrial Fuel Switching programme, saw the factory switching from fossil fuel gas to hydrogen to power its toasting oven, resulting in the successful production of various cereals like Corn Flakes and Rice Krispies. This initiative was made possible through a £3 million funding from the UK Department for Energy Security & Net Zero, underlining the government's commitment to supporting innovative decarbonisation efforts. Kellogg's commitment to reducing greenhouse gas emissions is evident through its participation in the HyNet programme, which aims to drive industry decarbonisation using hydrogen as a clean energy source. The manufacturer has already achieved a significant 54% reduction in greenhouse gas emissions in Europe, aligning well with its target of a 63% reduction by 2030. The company views this demonstration as a crucial step towards its sustainability goals and hopes to inspire other businesses to follow suit. The successful hydrogen demonstration not only points towards a greener future for Kellogg's but also serves as a learning opportunity for its employees. Sam Bistiaux, Vice President of Manufacturing at Kellanova, expressed excitement about this innovative change, emphasizing the transformative potential of investing in low carbon fuels. The involvement of businesses like Kellogg's in such initiatives is seen as instrumental in encouraging other food manufacturers to explore low carbon fuel options and contribute significantly to the UK's Net Zero emission target. The positive impact of hydrogen investment is recognized by David Parkin, Chair of the HyNet Alliance, who highlights the value of businesses like Kellogg's in leading the way towards a sustainable future. This successful demonstration not only revolutionizes breakfast manufacturing but also sets a positive example for the industry at large.