Panasonic Corporation unveiled a groundbreaking hydrogen fuel cell power system, the Panasonic HX installation, in Cardiff, UK, marking its first deployment outside Japan. The system integrates flexible hydrogen fuel cells with rooftop solar panels and battery storage, presenting a sustainable energy solution with a 95% efficiency rate. Powered by green hydrogen from nearby Protium, the HX installation will provide power and heat to Panasonic Manufacturing UK’s microwave plant, enabling the facility to run entirely on renewable energy. The project aims to demonstrate the viability of the HX system for future commercialization. Masahiro Shinada, President and CEO of Panasonic Corporation, expressed optimism about the collaboration between British and Japanese technology at the Cardiff plant, highlighting the potential for innovation and partnerships in the hydrogen sector. The installation's focus on green hydrogen aligns with Panasonic's vision for a decarbonized future. The system's waste heat will be utilized for space and water heating, further enhancing its energy efficiency. Panasonic plans to expand the HX system to mainland Europe by 2025, with Germany as the next target market. While acknowledging the current challenges posed by the high cost of green hydrogen, the company anticipates a shift towards more competitive pricing in the near future. As the European hydrogen market advances, Panasonic sees opportunities for growth and aims to drive the transition from blue to green hydrogen. The company's strategy involves gradual progression, starting from the UK and expanding across Europe. With the Cardiff plant serving as a model for sustainable energy solutions, Panasonic envisions a future where hydrogen technologies play a key role in achieving decarbonization goals. The company's commitment to innovation and sustainability underscores its proactive approach towards building a hydrogen-powered society and contributing to the development of the hydrogen industry in the UK and Europe.