Sustainable Data Center Market in Europe: Trends and Innovations Driving Growth
Key Ideas
- Major data center operators like Google are leading the way in sustainability by committing to running on carbon-free energy and optimizing cooling systems with AI.
- Renewable energy companies are collaborating with data center operators to supply clean power sources, with examples like Google's Power Purchase Agreement with Engie for wind energy.
- Emerging trends in the Europe sustainable data center market include the use of hydrotreated vegetable oil (HVO) fuel and the exploration of hydrogen fuel cells by companies like Equinix.
- Government initiatives in the EU and countries like the UK and Denmark are pushing data center operators to meet strict energy efficiency and renewable energy standards to achieve carbon neutrality.
The Europe sustainable data center market is experiencing significant growth as organizations focus on energy efficiency and sustainability. Major players like Google are setting ambitious goals to run their data centers on carbon-free energy, driving innovation in cooling systems using AI technology. Site selection for data centers in Europe now heavily relies on access to renewable energy, with regions like the Nordics and Western Europe attracting investment due to their commitment to green energy. Companies in Central and Eastern Europe are also investing in renewable energy to reduce Power Usage Effectiveness (PUE) and attract data center investors.
Renewable energy companies such as Orsted and Engie are partnering with data center operators to provide clean power sources, with initiatives like Power Purchase Agreements for wind energy. The market is witnessing the adoption of advanced solutions like hydrotreated vegetable oil (HVO) fuel and exploring hydrogen fuel cells for powering data centers more sustainably.
Government regulations in the EU and countries like the UK and Denmark are driving data center operators towards carbon neutrality by enforcing strict energy efficiency standards and promoting the use of renewable energy sources. The overall forecast for the Europe sustainable data center market shows promising growth, with a compound annual growth rate of 11.3% and an estimated market value set to reach $16.89 billion by 2029.