Bosch, a global technology and services supplier, closed its 2023 fiscal year in the Middle East with strong sales, driven by divisions such as Bosch Rexroth, Building Technologies, and Mobility Aftermarket. Despite challenges, Bosch saw growth and aims to accelerate it in 2024, focusing on regional expansion. The company plans to strategically expand in Saudi Arabia and Oman, leveraging their economic reforms and sustainability efforts. Bosch is investing in digital transformation, including IoT and AI, to enhance operational efficiency and support the region's industrial modernization. Additionally, Bosch is committed to hydrogen technologies, developing solutions for its production, storage, and use to contribute to a sustainable future. The company's dedication to diversity and inclusion, with a diverse workforce in Dubai and a focus on women in leadership roles, enriches its innovation and global perspective. Bosch's strategic approach to growth through innovation and sustainability positions it as a key player in the region's development.