Bosch, a global technology and services supplier, concluded its 2023 fiscal year in the Middle East with a 6% increase in consolidated sales, amounting to 1.95 billion AED. Despite market challenges, various divisions within Bosch contributed to this growth. Looking ahead to 2024, Bosch aims to expand in Saudi Arabia and Oman, focusing on regional growth. The company's commitment to innovation is evident through continuous investment in digital transformation and hydrogen technologies. In the Middle East, Bosch is strategically focusing on smart factories, driven by IoT and AI, to enhance operational efficiency. Moreover, Bosch is investing in hydrogen technologies across the value chain, aligning with sustainability goals. The company's emphasis on diversity, with over 23 nationalities in its Dubai location, showcases its inclusive environment and support for women in senior positions. Bosch's dedication to growth, innovation, and sustainability positions it as a key player in the Middle East's technological advancement and economic diversification.