Saudi Arabia's Public Investment Fund is set to invest $10 billion in green hydrogen projects, signaling a major move in the energy transition despite challenges faced by the industry. The high production costs and low demand for green hydrogen have led to project cancellations and revisions globally. Companies like Masdar and Uniper have had to scale back their ambitions due to these obstacles. While green hydrogen is currently more expensive to produce than other forms, Saudi Arabia aims to leverage its edge in securing buyers for its plant's output. The country is already working on a green hydrogen plant, expected to be completed by 2026, with equity partners committed to purchasing the entire output. This initiative comes at a time when others, such as Andrew Forrest in Australia, have faced setbacks in their green hydrogen plans. The success of Saudi Arabia's venture will depend on its ability to produce green hydrogen at a competitive cost, potentially giving the technology a chance to thrive in the market.