This article discusses the mission of delivering independent business journalism and insight to executives and leaders in the global clean hydrogen industry. The focus is on providing news and analysis that goes beyond the hype surrounding hydrogen, offering a balanced view of the market. By fearlessly looking into the industry, the goal is to equip readers with the necessary knowledge to make informed and critical business decisions. The approach aims to cut through the noise and deliver clarity on the state of the clean hydrogen landscape, helping industry professionals navigate this rapidly evolving sector.