The UK hydrogen industry is urging the government to provide 'pragmatism' and policy certainty to help overcome development challenges. The Labour government has committed to releasing an updated hydrogen strategy, following the foundation laid by the previous Conservative government in 2021. Speaking at the Hydrogen UK annual conference in Birmingham, industry minister Sarah Jones emphasized the evolving understanding of hydrogen's role in the energy sector and economic growth. Despite delays in the first hydrogen allocation round, the government is determined to secure agreements with all 11 projects by May. Clare Jackson, the CEO of Hydrogen UK, highlighted the global consensus on the necessity of hydrogen for achieving net zero emissions and underscored the economic potential, estimating the global hydrogen market could reach $8 trillion by 2050. However, analysts from Westwood Global Energy Group caution that without market intervention, 83% of European hydrogen projects might not materialize by 2030. They stress the need for policy evolution and demand-driven approaches to bridge the gap between ambition and reality in the hydrogen sector.