A pair of veteran food and beverage industry executives in West Michigan have partnered to create oHy, a new brand of hydrogen-infused sparkling water set to launch in 2025. John Green and Trent Hartwig, known for their roles at Revolution Farms, aim to offer a smoother-tasting sparkling water alternative at an affordable price point. Green's focus on health and well-being led to the development of 'sparkling 2.0,' a less acidic and bubbly drink infused with hydrogen gas for a softer bubble effect. The hydrogen-infused water trend, noted for its health benefits, aligns with consumer preferences, driving the founders to introduce oHy to the market. With a projected growth in the sparkling water industry, Green and Hartwig plan to capitalize on the market demand by providing a cost-effective, accessible hydrogen water option. oHy, under Water Barons LLC, plans to debut with five flavors and a competitive pricing strategy. The founders emphasize a consumer-friendly approach, aiming for mainstream retail placement. With a focus on sustainability and community involvement, the duo intends to involve West Michigan investors in the business's growth. By leveraging their expertise and connections in the beverage industry, the founders are set to revolutionize the sparkling water market with oHy's unique hydrogen-infused offerings.