Ocean Prime Industries Ltd is conducting a feasibility study for a potential ferry service connecting Swansea to the south-west of England. The company envisions a 55m long zero-emission ferry with an electric powertrain that can accommodate passengers, cars, and some cargo at speeds of up to 40 knots. Swansea is the primary destination under consideration at this stage, although other locations along the Bristol Channel and Celtic Sea are not ruled out. Feedback from a public consultation has been overwhelmingly positive, with 98% of respondents in support of the ferry service. The company aims to submit a final report to Swansea Council in January to assess the economic viability and benefits of the service. The project also explores the use of hydrogen as a power source for the ferry, emphasizing the importance of sustainable solutions. Challenges such as stormy weather conditions and high tidal ranges in the Bristol Channel are considered in the design of the ferry. The initiative aligns with the broader focus on eco-friendly transportation and renewable energy sources in the region, reflecting a positive outlook towards innovative marine engineering and transportation solutions.