During the Oxford Farming Conference, JCB's group director, Tim Burnhope, discussed the potential of hydrogen-powered machinery to revolutionize agriculture by reducing carbon emissions. Burnhope highlighted the sustainability of hydrogen production when sourced from renewable energy, emphasizing its minimal environmental impact. He acknowledged the necessity of substantial investment in infrastructure and research for the widespread adoption of hydrogen technology. JCB has been conducting extensive testing on over 30 hydrogen-powered machines, aiming to match the performance of traditional diesel engines. Burnhope envisions a future where local hydrogen production, possibly at farms, could reduce costs and enhance accessibility. This move towards a zero-carbon world through renewable energy-powered hydrogen for farming machinery is seen as a significant step in decarbonizing the agricultural sector.