Hydrogen is increasingly recognized as a vital element in the global energy transition, offering a cleaner alternative to traditional fossil fuels in challenging sectors like heavy-duty transportation and manufacturing. The commercial success of hydrogen as a globally traded commodity was explored in a recent study from the UBC Sauder School of Business, emphasizing the need for innovation, strategic government policies, and long-term contracts. Dr. Werner Antweiler, the study's co-author, highlighted the potential of hydrogen to reshape energy markets but stressed the importance of coordinated efforts to reduce costs and establish the necessary infrastructure for trade. One of the key challenges identified is the need to lower production costs, particularly for green hydrogen sourced from renewable energy. While green hydrogen is the cleanest option, it currently faces cost competitiveness issues compared to blue and turquoise hydrogen. Advancements in technologies such as electrolyzers are essential to making green hydrogen economically viable at scale. Government policies play a crucial role in supporting the hydrogen market by investing in infrastructure like pipelines and storage facilities. Prioritizing innovation and fostering long-term contracts to ensure market stability are vital for attracting investments and building a reliable supply chain. The study underlined the significance of long-term contracts in the hydrogen market to provide certainty for producers and buyers. Hydrogen trade is anticipated to involve a two-way flow, with countries both exporting and importing hydrogen to meet growing demand. This contrasts with traditional oil markets and offers the potential for a flexible and globally traded commodity. Major energy companies in Europe and the Middle East are already investing significantly in hydrogen infrastructure, anticipating its central role in future energy markets beyond fossil fuels. The research concludes that effective collaboration across governments, industries, and markets is essential to unlock the full potential of hydrogen as a key player in the transition towards cleaner energy sources.