Toyota has introduced a significant price reduction for its 2024 Mirai hydrogen fuel-cell sedan in California, specifically targeting residents in Southern California. The base XLE grade, usually priced at $51,285, is now available for $17,005, almost matching the cost of the cheapest gasoline-powered car in the market. Additionally, customers in this region can benefit from up to $15,000 in free fuel and lease incentives of up to $7,500. The Mirai, restricted to California due to fueling infrastructure limitations, promises a luxurious driving experience similar to Toyota's premium Lexus brand. Despite the positive developments, the supply chain disruptions in the hydrogen industry have impacted Mirai sales, with only 499 units sold in the U.S. in 2024—a sharp decline from the previous year. Toyota highlights the eco-friendly aspect of the Mirai, noting its 'minus emissions' feature that cleans the air while driving. However, the efficient operation of this technology relies heavily on the clean production and availability of hydrogen, which poses a challenge as the cost of hydrogen has risen. Although initial projections suggested a greener and cost-competitive future for hydrogen, current market trends have shown increased prices. The article underlines the importance of a reliable hydrogen supply chain to support the growth of fuel-cell vehicles and ensure their environmental benefits. Toyota's efforts to make the Mirai more accessible and appealing to consumers in California reflect the ongoing advancements in clean energy technologies and the automotive industry's shift towards sustainable practices.