Toyota has introduced a groundbreaking 70% discount on its hydrogen fuel cell Mirai models in California, dropping the price from $50,190 to just $15,190. This move is part of an attempt to reignite interest in hydrogen-powered vehicles in a market where electric vehicles (EVs) have dominated. The discounted Mirai XLE and Limited models, coupled with attractive incentives like 0% financing for six years and $15,000 worth of complimentary hydrogen fuel, are aimed at making the Mirai one of the most cost-effective options for consumers. Despite California being a frontrunner in green initiatives, hydrogen cars have struggled to gain traction among eco-conscious buyers, leading to a significant drop in sales of hydrogen vehicles. The state's limited hydrogen refueling infrastructure, with just around 50 stations, and the high cost of hydrogen fuel have been cited as major barriers. Toyota's aggressive pricing strategy is a bold step towards addressing these challenges and positioning hydrogen as a viable clean energy solution. Even though the company faced a hydrogen shortage issue last year, it remains committed to promoting hydrogen-powered vehicles as an environmentally friendly alternative. By offering substantial discounts and incentives, Toyota is making a strong statement in the push for wider adoption of hydrogen technology in the automotive industry.