The Clean Industrial Deal, set to be released on 26 February, is poised to be a cornerstone of Ursula von der Leyen’s agenda, focusing on enhancing Europe's industrial capacity, meeting climate goals, and ensuring economic security. The European Green Deal's success hinges on the ability of the economy to decarbonize efficiently amidst various crises affecting the industrial fabric. Recognizing the need for innovative and sustainable solutions, the deal emphasizes supporting hydrogen to decarbonize sectors reliant on fossil fuels, enhance supply chains, create jobs, and stimulate economic growth. While some hydrogen projects are progressing, challenges like market failures and regulatory complexities impede many initiatives. Hydrogen Europe's recent H2Talk session underscored the urgency of advancing policy frameworks to spur the growth of a competitive and sustainable hydrogen economy. The session outlined strategies to reduce costs, enhance resilience, streamline regulations, secure funding, and boost demand. Speakers from various sectors shared insights on the pivotal role of hydrogen in achieving decarbonization targets and bolstering Europe's industrial competitiveness.