Hydrogen has emerged as a pivotal element in the global energy transition, offering a cleaner alternative to fossil fuels in challenging sectors such as heavy-duty transportation and steel and cement manufacturing. However, the realization of hydrogen's potential as a globally traded commodity requires more than just production capacity. The University of British Columbia's research emphasizes the critical role of innovation, government policies, and infrastructure development in shaping the commercial success of hydrogen. The study, led by Dr. Werner Antweiler, highlights the necessity of reducing production costs, particularly for green hydrogen, to enhance commercial viability. It underscores the importance of advancements in electrolyzers and government support for infrastructure like pipelines and storage facilities to facilitate cost-effective hydrogen trade. The significance of long-term contracts to ensure market stability and reliable demand is also noted. Moreover, the study envisions a future where hydrogen trade involves both exporting and importing, creating a flexible market for this commodity. Dr. Antweiler emphasizes the need for global cooperation and innovation to drive the transition of hydrogen from a local interest to a globally traded resource. The research indicates that major energy companies are already looking towards hydrogen as a central player in future energy markets, signaling a positive outlook for the business potential of hydrogen.