The article emphasizes the importance of clarity in the clean hydrogen industry. It highlights the mission of delivering independent business journalism and insight to executives and leaders in the global clean hydrogen sector. By fearlessly looking beyond the hydrogen hype, the article aims to provide a balanced view of the market. The focus is on offering news and analysis that matter, giving readers the knowledge they need to make critical business decisions. Overall, the article promotes a positive sentiment towards clean hydrogen, aiming to empower industry professionals with the information necessary to navigate the sector effectively.