Lucideon, in collaboration with Creavit Türkiye, has achieved a groundbreaking milestone by completing the first 100% hydrogen firing at The AMRICC Centre in Stone. This achievement signifies a significant step towards decarbonisation in energy-intensive industries. The project, conducted over 13 hours at 1200°C, demonstrated the feasibility of firing sanitaryware solely with hydrogen, indicating the potential for industries like ceramics, tableware, and aeroengine component manufacture to embrace hydrogen in their energy strategies. Mark Dudson, the COO of Advanced Materials at Lucideon, emphasized the importance of this achievement in supporting the ceramics industry's journey towards Net Zero. The successful outcome was made possible through collaboration with partners such as BUSE Group, Cryoserve Engineering Services, and Therser UK Ltd, showcasing the strong international interest in hydrogen utilization for decarbonisation. The AMRICC Centre's open-access format enables the development and sharing of materials, processes, and technologies at a commercially relevant scale, fostering innovation and progress in the industry.